Although the fashion industry develop first in Europe and america as of 2015,it is and international and highly globalized industry with clothing often designed in one country,manufactured in another and sold worldwide.for example an American fashion company might source fabrics in china and have the clothes manufactured in vietnam,finish in italy and and shipped to a warehouse in the united states for distribution to retail outlets internationally.the fashion industry has long been on of the largest employers in the united states and it remains so in the 21st century.However u.s employment declined cosiderably as production increasingly moved overseas especially to china.because data on the fashion industry typically are reported for national economies and expressed in terms of the industries.they are consist of four level.
1.the production of raw materials,principally fibres and but also leather and fur.
2.the production of fashion goods by designers,manufacturers,contractors and others.
4.various form of avertising and and promotion.
However social media is transforming the fashion industry.this newfound authority that social media has completely transformed the fashion industry,but how have these technology growths impacted fashion in important ways,social media has an overpowering affect on the fashion industries form a business angle and also on a worldwide scale,but how does it impact us?
In the 21st century creation strong growth is fashion industry in social media development has provided platforms to build form and has a profound,even empowering affect from a business stand point and it affects what we wear in the future.
Social media has one of the largest and widely used form of advertising in the 21st century and some of the most popular platform for advertising fashion product like in instagram,facebook.twitter,youtube etc..changed the fashion industry and given that such a new platform.
Models now don’t need to be signed with a big name company all they need to do is have a substanial amount of followers and they will start to see the job roll in getting the followers for this kind of people is easy.they are famous and already have fans so when they open the social media account the fans follow them without hesitation.
However social media has really some great positive and negative too,for example research has shown that the younger generation feel a lot of pressure to look act an be as much as like the celebrities that they are seeing on the social media.these in resulting in young girls suffering from a negative mindsets toward their bodies and themselves in general.but now the young teen are having photos of perfect models shoved in front of them no matter where they look these make the younger girls feels like they need to look that way because that is what society considered to be perfect.this is also the teen feeling self concious about the way they look but also feeling the need to spend more and more money on clothing and jewellery so that they can wear the high end brands that the social media stars are promoting.these is the negative feeling for the younger generation.
However on the other hand there is also a great positive bringing of social media in the fashion industry’For the fashion brands the way they set out very easy for potential customers to become loyal customers.so with one click of a finger the product transported automatically like online shopping and it is easy to get purchase their product with the help of social media channels.